Email & Retention Marketing
We build and manage retention marketing programs in Klaviyo and Okendo for agencies that want to offer lifecycle marketing without the specialist hire. From automated email and SMS flows through to review generation and loyalty, every engagement is built around maximising customer lifetime value and managed as a seamless extension of your agency.
Benefits
Why Agencies Partner With Us
Benefits
Why Agencies Partner With Us
Acquisition gets the attention but retention is where the profit lives. Most agencies know their e-commerce clients are leaving money on the table by not properly nurturing existing customers, but building a Klaviyo practice from scratch takes dedicated expertise and infrastructure. We handle the full retention stack behind your brand so your clients convert more first-time buyers into repeat customers, your agency adds a sticky recurring service and you never have to hire a single email specialist.
01.
Revenue-Driven Flow Architecture
02.
Campaign Strategy and Execution
03.
Advanced Segmentation
04.
Klaviyo Setup and Migration
05.
SMS Marketing
06.
Review and UGC Generation (Okendo)
07.
Deliverability and List Health
08.
Continuous Optimisation at Scale
08.
Transparent Reporting Under Your Brand
Benefits
Why Agencies Partner With Us
Acquisition gets the attention but retention is where the profit lives. Most agencies know their e-commerce clients are leaving money on the table by not properly nurturing existing customers, but building a Klaviyo practice from scratch takes dedicated expertise and infrastructure. We handle the full retention stack behind your brand so your clients convert more first-time buyers into repeat customers, your agency adds a sticky recurring service and you never have to hire a single email specialist.
01.
Revenue-Driven Flow Architecture
02.
Campaign Strategy and Execution
03.
Advanced Segmentation
04.
Klaviyo Setup and Migration
05.
SMS Marketing
06.
Review and UGC Generation (Okendo)
07.
Deliverability and List Health
08.
Continuous Optimisation at Scale
Service Details
What We Do
We run end-to-end email, SMS and retention marketing for agencies that want to offer lifecycle services without the overhead of building a specialist team. From initial Klaviyo setup through to monthly campaign execution and ongoing flow optimisation, every engagement is structured around growing customer lifetime value and managed as a natural extension of your agency.
Klaviyo Setup and Integration
We configure Klaviyo from scratch or audit and rebuild existing setups. Platform integration, domain authentication, tracking, list structure and template design are all handled so the foundation is right before a single email sends.
Automated Flow Builds
We build the core revenue-driving flows every e-commerce store needs. Welcome series, abandoned cart, browse abandonment, post-purchase nurture, winback, sunset and VIP tiers are all custom built to match your client's brand and customer journey.
Campaign Planning and Sending
We plan a rolling campaign calendar and execute weekly or fortnightly sends covering promotions, product drops, content, seasonal pushes and engagement plays. Every campaign is segmented, A/B tested and optimised for opens, clicks and revenue.
SMS Strategy and Execution
We layer SMS into the retention mix for high-intent moments like cart abandonment, flash sales and VIP early access. Fully managed within Klaviyo for a unified customer view.
Audience Segmentation and Personalisation
We build dynamic segments based on purchase history, browsing behaviour, engagement level and predicted value. Campaigns and flows serve personalised content that converts instead of generic blasts that erode your list.
Review Generation (Okendo)
We set up automated review request flows, configure display widgets and build a system for consistently collecting product reviews, photos and UGC that feeds back into conversion rate across the whole site.
Ongoing Optimisation
Flows and campaigns are never set and forget. We review performance data weekly and continuously test subject lines, send times, content blocks, offers and segmentation to improve results month on month.
Reporting and Communication
Monthly branded reports covering email and SMS revenue, flow performance, campaign results, list growth, engagement health and customer LTV trends. Everything your team needs to present retention as a high-value service to clients.
Service Details
What We Do
We run end-to-end email, SMS and retention marketing for agencies that want to offer lifecycle services without the overhead of building a specialist team. From initial Klaviyo setup through to monthly campaign execution and ongoing flow optimisation, every engagement is structured around growing customer lifetime value and managed as a natural extension of your agency.
Klaviyo Setup and Integration
We configure Klaviyo from scratch or audit and rebuild existing setups. Platform integration, domain authentication, tracking, list structure and template design are all handled so the foundation is right before a single email sends.
Automated Flow Builds
We build the core revenue-driving flows every e-commerce store needs. Welcome series, abandoned cart, browse abandonment, post-purchase nurture, winback, sunset and VIP tiers are all custom built to match your client's brand and customer journey.
Campaign Planning and Sending
We plan a rolling campaign calendar and execute weekly or fortnightly sends covering promotions, product drops, content, seasonal pushes and engagement plays. Every campaign is segmented, A/B tested and optimised for opens, clicks and revenue.
SMS Strategy and Execution
We layer SMS into the retention mix for high-intent moments like cart abandonment, flash sales and VIP early access. Fully managed within Klaviyo for a unified customer view.
Audience Segmentation and Personalisation
We build dynamic segments based on purchase history, browsing behaviour, engagement level and predicted value. Campaigns and flows serve personalised content that converts instead of generic blasts that erode your list.
Review Generation (Okendo)
We set up automated review request flows, configure display widgets and build a system for consistently collecting product reviews, photos and UGC that feeds back into conversion rate across the whole site.
Ongoing Optimisation
Flows and campaigns are never set and forget. We review performance data weekly and continuously test subject lines, send times, content blocks, offers and segmentation to improve results month on month.
Reporting and Communication
Monthly branded reports covering email and SMS revenue, flow performance, campaign results, list growth, engagement health and customer LTV trends. Everything your team needs to present retention as a high-value service to clients.
Why Choose Us
Why we are your best choice
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving client success.
Tailored Solutions
We offer personalized journeys for each of our agency partners.
Client-Centric Focus
Your success is our priority. We prioritize understanding your clients & their goals
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
Why Choose Us
Why we are your best choice
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving client success.
Tailored Solutions
We offer personalized journeys for each of our agency partners.
Client-Centric Focus
Your success is our priority. We prioritize understanding your clients & their goals
Transparent Communication
We believe in open and honest communication every step of the way.
Dedicated Support
Your success is our priority, and we're here to support you every step of the way.
Expertise Across Industries
Our team has extensive experience working across various industries.
How We Work
Our 4 Stage Process
01
Step
01
Audit and Setup
We review your client's current email and SMS setup, list health, deliverability and any existing flows. If they're on Klaviyo we optimise what's there. If they're migrating we handle the full platform transition.
Step
01
Audit and Setup
We review your client's current email and SMS setup, list health, deliverability and any existing flows. If they're on Klaviyo we optimise what's there. If they're migrating we handle the full platform transition.
02
Step
02
Flow Architecture
We build out the complete automated flow system covering every key lifecycle touchpoint. Each flow is custom designed around the client's products, brand voice and customer behaviour patterns.
Step
02
Flow Architecture
We build out the complete automated flow system covering every key lifecycle touchpoint. Each flow is custom designed around the client's products, brand voice and customer behaviour patterns.
03
Step
03
Campaign Execution
We launch a structured campaign calendar with regular sends targeting segmented audiences. Every campaign is tested and refined to maximise engagement and revenue per send.
Step
03
Campaign Execution
We launch a structured campaign calendar with regular sends targeting segmented audiences. Every campaign is tested and refined to maximise engagement and revenue per send.
04
Step
04
Optimise and Scale
We monitor flow and campaign performance continuously, testing new segments, offers, content formats and send strategies to grow retention revenue month on month as the customer base expands.
Step
04
Optimise and Scale
We monitor flow and campaign performance continuously, testing new segments, offers, content formats and send strategies to grow retention revenue month on month as the customer base expands.
Frequently Asked Questions
Email & Retention FAQs
Do you only work with Klaviyo?
What kind of results should we expect?
Do you write the email copy and design the templates?
How do you handle SMS compliance?
Can you work alongside our client's existing email person?
What does Okendo setup include?
What does reporting look like?
Frequently Asked Questions